A Marketer's Guide to Open Enrollment
It’s that time of year again, and your people would rather throw a dart at a list of health plans than read Open Enrollment materials. This lack of engagement leaves your people confused, your (carefully crafted) resources unused, and causes overall dissatisfaction with the Open Enrollment process for you and your people.
While getting your people’s attention this season is hard, it is possible.
How? Think like a marketer. Marketers have spent their entire careers figuring out how to get people’s attention (and hold onto it!). So, we asked them to share their tips and tricks with us to help you make this year’s Open Enrollment your best yet.
Download the guide to make this year's Open Enrollment your best yet.